Monday, September 06, 2004

Executive Summary

The GMA Group, lead by Managing Partner Jim Sherburne has twenty plus years experience in the creation and execution of all aspects of global marketing strategies for enterprise software, with particular strengths in strategic alliances, product marketing and management as well as effective penetration of international markets.

An in-depth knowledge and appreciation of IT industry trends, with extensive domain expertise in:

  • Cloud
  • Big Data
  • SaaS, IaaS, PaaS
  • Virtualization, Java, Real Time
  • Complex Events Processing
  • Storage 

Typical projects have included:

Developing & executing marketing & product marketing strategies for an array of high tech companies to include:
  • Defining global strategic direction for penetration into key international marketing - for both U.S. companies and non-U.S. companies wanting to enter the U.S. market.
  • Developed value propositions, defined target markets and key differentiators as well as product road maps and methodologies for integrated solutions
  • Product messaging as well as preparation of Market Requirements Documents (MRD).
    Conducted extensive market research to assist in the redefinition & refining of product positioning & revised launch strategies.
  • Preparation of both global corporate as well as product positioning and road maps.
    Development and execution of promotional strategies.
  • Competitive analysis, to include background research, pricing analysis and positioning.
    Preparation of white papers; full range of sales support collateral; sales training.

Clients have included:

Symantec, SanDisk, MetaCloud, Agitar Software, AOL, BEA Systems, Cassatt Corporation, CollabNet, Embarcadero Technologies, IBM, JadeLiquid Software, Maxtor Corporation, Omsphere, Proforma Corporation, Select Software, Sun Microsystems, Telelogic North America, WebGain and Zend Technologies, to name a few.